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Birra Peroni S.r.l is an Italian Company part of Asahi Europe & International and a major player in the italian brewing industry. Birra Peroni was born in Vigevano in 1846 and is an icon of Made in Italy in the world. Birra Peroni is deeply rooted in Italy with: the headquarter in Rome, since 1864, offices in Milan, 3 plants (Rome, Padova and Bari), and 1 malting plant in Pomezia. Operating for over 170 years with expertise, commitment and passion in making beer, we produce with passion and pride the finest and best Italian beers, and our rich portfolio of brands. In Italy the annual production of Birra Peroni is over 6 million hectoliters, brewed in Rome, Bari and Padova, of which over 2 millions are exported. The brands marketed by Birra Peroni are: PERONI, NASTRO AZZURRO, PILSNER URQUELL, ST. STEFANUS, GROLSCH, TOURTEL, PERONI GRAN RISERVA DOPPIO MALTO, PERONI GRAN RISERVA ROSSA, PERONI GRAN RISERVA PURO MALTO, PERONI GRAN RISERVA BIANCA, PERONI FORTE, PERONI SENZA GLUTINE, PERONI CHILL LEMON, PERONCINO, ITALA PILSEN, RAFFO, CRYSTALL WUHRER, WUHRER and MEANTIME.

Website http://www.birraperoni.it
Revenue $27.4 million
Employees 894 (642 on RocketReach)
Founded 1846
Technologies
Industry Food & Beverages, Beer, Premium Beer, Mainstream Beer, Brewing, Marketing, Distribution, Peroni, Nastro Azzurro, Pilsner Urquell, Raffo, Wuhrer, Tourtel, Miller Genuine Draft, St. Stefanus, Peroncino, Peroni Gran Riserva Doppio Malto, Peroni Gran Riserva Rossa Puro Malto
Web Rank 2 Million
Keywords Brewery, Beer, Brewing, Italian Beer, Lager, Ale, Craft Beer, Premium Beer, Italian Beverages, Alcoholic Beverages, Drinks, Food And Beverage, European Beer, Beer Production, Malt Beverages, Adult Beverages
Competitors Diageo, The HEINEKEN Company, Molson Coors Beverage Company, Carlsberg Group, Mahou San Miguel, アサヒグループホールディングス(株), Krombacher, Pivara Trebjesa AD - AB InBev group, Pilsner Urquell, Grupo Modelo s.a. De c.V. +28 more (view full list)

Birra Peroni Questions

The Birra Peroni annual revenue was $27.4 million in 2026.

642 people are employed at Birra Peroni.

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