BIESALSKI & COMPANY GmbH Information

BIESALSKI & COMPANY management consultants are experts for increasing corporate success by the brand. Driven by our mission ›Turning Brands into Value‹ we achieve strategic superiority, competitive advantageand proof of the brand’s value creation to strengthen our clients’ brand earning power: Strategic superiority means to shape the success of tomorrow and today in a sovereign manner. In doing so, we see the brand as customer orientation program to increase competitiveness and profitability. An effective brand architecture combined with an identity building and differentiating positioning defines a clear course. This is helpful for both approaching customers as well as for acquiring and retaining suitable employees. The realisation of competitive advantages demands ‘the courage to embrace change’. Managing change with the brand aims at strengthening the customer loyalty, customer acquisition and price premium. How? Through consistent touchpoint experiences that are achieved through effective communication and behaviour of all employees that honours the brand promise. A brand claim that has been defined collectively is most suitable to turn employees into ‘brand ambassadors’. A valid proof of the brand’s value creation supports the brand and marketing in order to reach a position of strength. The hereto related appreciation is the premise for establishing a ‘value-oriented brand management’ in the company. Furthermore, a solid monetary brand valuation helps to detect the ‘hidden reserves’ of the brand, to lift the value added potential and to capitalise the brand as a financial asset. As a consequence the brand, as a quantifiable factor of success and security for investors, moves into the centre of entrepreneurial action. We combine the emotional world of brands with substantial facts. With customer orientation and expertise we develop future-oriented solutions and put them into practice – this way we create an evident added value for our customers.