Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company.
Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products.
We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work.
Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.
UPPAbaby is an innovative American company with one mission: To make high-quality baby products that fit the needs of your new life as a parent while appealing to the sense of style you’ve always had. To do this successfully, UPPAbaby draws on three decades of experience in the juvenile industry and on our own inspirations as parents of young children. We look for ways to make our strollers and baby products lighter, savvier, easier-to-use, even fun. We explore ways to deliver greater comfort and safety for baby, with convenience and style for Mom and Dad. We even challenge the homogenous look of most baby products, by creating sleek designs and more sophisticated, modern fashions. UPPAbaby strives to deliver the personal attention and customer service that you expect and deserve.
At Ergobaby, we are continually amazed by how the tiniest person can transform our lives with just one exquisite breath. Similarly, we understand how one professional can transform a team and a company.
Our family of companies (Ergobaby, Baby Tula and Belly Bandit) started with one simple idea…to make innovative baby products that support bonding between parents and their children. We understand that it takes a team comprised of talented, caring, innovative people to take that idea and make it real. Our team of sales, marketing, product design/engineering, quality assurance, supply chain, and back office professionals are the Ergonauts who make it happen.