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UPPAbaby is an innovative American company with one mission: To make high-quality baby products that fit the needs of your new life as a parent while appealing to the sense of style you’ve always had. To do this successfully, UPPAbaby draws on three decades of experience in the juvenile industry and on our own inspirations as parents of young children. We look for ways to make our strollers and baby products lighter, savvier, easier-to-use, even fun. We explore ways to deliver greater comfort and safety for baby, with convenience and style for Mom and Dad. We even challenge the homogenous look of most baby products, by creating sleek designs and more sophisticated, modern fashions. UPPAbaby strives to deliver the personal attention and customer service that you expect and deserve.

UPPAbaby Questions

The UPPAbaby annual revenue was $21.6 million in 2026.

Robert Hughes is the COO of UPPAbaby.

142 people are employed at UPPAbaby.

UPPAbaby is based in Rockland, Massachusetts.

The NAICS codes for UPPAbaby are [33993, 33, 339, 3399].

The SIC codes for UPPAbaby are [39, 394].

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