Assistant Product Manager @ (July 2003 - May 2004)
Beth Lucas Education
Northumbria University
Bachelor of Arts - BA (Business & Marketing)
1999-2003
Beth Lucas Skills
Multi-Channel Marketing
Media Strategy
Negotiation
Market Planning
Customer Experience
Project Management
Sales Management
Business Development
Business Strategy
Social Media
Business Insights
Customer Insight
Marketing Management
Segmentation
Confectionery
Product Innovation
Consumer Insight
Marketing Communications
Integrated Marketing
Marketing
Product Development
Brand Equity
Category Insights
Food
Brand Development
Consumer Marketing
IRI
Creative Strategy
Brand Management
Shopper Marketing
Brand Architecture
Advertising
Forecasting
Marketing Strategy
Brand Awareness
Pricing Strategy
Digital Marketing
Customer Marketing
Media Planning
Digital Strategy
Brand Activation
Management
FMCG
Sales
Leadership
Business Analysis
Chocolate
CSV
Beth Lucas Summary
Beth Lucas, based in York, GB, is currently a Marketing Director at Nestlé. Beth Lucas brings experience from previous roles at Nestlé. Beth Lucas holds a 1999 - 2003 Bachelor of Arts - BA in Business & Marketing @ Northumbria University. With a robust skill set that includes Multi-Channel Marketing, Media Strategy, Negotiation, Market Planning, Customer Experience and more. Beth Lucas has 1 emails on RocketReach.
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