BERTA Competitors

A force for good in beauty since ‘76. 🌱Ingredients powered by nature 🐇#ForeverAgainstAnimalTesting 🌍#CommunityFairTrade 📍Armenia, Yerevan, Mashtoc 42a

Founded in 1995 by six co-founders—Mark and Mo Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett, and Paul Greeves—Lush began as a small cosmetics shop in Poole, Dorset, UK. Since then we have been pioneers in the beauty industry, committed to creating fresh, handmade products that are as kind to the planet as they are to your skin. We pride ourselves on using ethically sourced ingredients and developing cruelty-free, innovative products that challenge the status quo. Our dedication to environmental sustainability and ethical practices is embedded in everything we do. At Lush, we strive to leave the world lusher than we found it. This means actively working to reduce our environmental footprint through packaging-free products and supporting causes that matter. We fight for animal rights, promote fair trade, and push for real, meaningful change in the beauty industry. Our mission is about more than products—it’s about changing the way the world sees beauty. As a 10% employee-owned company, Lush values the contributions of every individual. Our team is the driving force behind our creativity, innovation, and commitment to a better future. By empowering our people and staying true to our mission, we continue to lead the charge for a more ethical, sustainable, and inclusive beauty industry.

We’re tarte – the original pioneer of high-performance naturals & one of the fastest-growing beauty brands in the U.S. Founded over 25 years ago by Maureen Kelly, tarte started with a bold belief: beauty should be cruelty-free, easy to use, packed with good-for-you ingredients, & actually work. No compromises. Ever. Today, tarte is loved by a global community of tartelettes – from pros to everyday beauty lovers, including makeup artists, creators, celebrities, teachers, nurses, moms, students, & everyone in between. Every product is made without the icky stuff (like parabens, mineral oil, & phthalates) & powered by the best naturally derived ingredients Mother Nature has to offer. We’re proudly the #1 concealer & mascara brand in the U.S. You’ll find us in over 20 countries in store & online at tarte.com, shipping to more than 50 countries worldwide. Our people come first — always. We’re a friendly, fun, fast-paced, & highly collaborative team where creativity thrives, individuality is celebrated, & big ideas are encouraged. We offer people-first benefits for full-time employees, including: Generous PTO & a robust holiday calendar kicking off 12/24 & returning in the New Year Paid vacation, holidays, summer Fridays, birthdays off, & volunteer time Medical, dental, & vision coverage, plus a 401(k) plan Access to health & wellness programs Makeup gratis (yes, really) & employee discounts on tarte.com Team give-back initiatives & meaningful ways to connect beyond the day-to-day Doing good is part of who we are. In 2017, we launched heart to tarte, our 501(c)(3) nonprofit supporting causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief, & women’s & children’s health initiatives. We’re also deeply committed to responsible sourcing — including helping fund an all-female maracuja cooperative in the Rainforest. At tarte, we’re not just building a beauty brand — we’re building a community fueled by purpose, passion, & positivity.