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Beautiful/Decay began as a humble, black and white, DIY photocopied 'zine while founder Amir H. Fallah was just 16. Over time, the publication grew into a full color, internationally distributed magazine. In the 14 years since our inception, the brand has gone from a part-time hobby to an internationally recognized design-driven lifestyle brand that publishes books, designs apparel, and provides creative platforms. More than just a brand, Beautiful/Decay is a lifestyle for those who see beauty in decay and push creativity to its limits to make something new and inspiring for our generation.

Beautiful Decay Questions

The Beautiful Decay annual revenue was $16 million in 2026.

Beautiful Decay is based in Culver City, California.

The NAICS codes for Beautiful Decay are [511, 511120, 51112, 513, 5111, 51].

The SIC codes for Beautiful Decay are [272, 27].

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