When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
Intex Recreation Corp. (IRC) is the exclusive sales associate and distributor of INTEX branded products in the United States and Canada. IRC sells to multiple classes of retail including mass market, internet, club, sporting goods, grocery, toy, housewares, department, as well as local distributors. The INTEX product lines include Air Mattresses, Above Ground Pools, Inflatable Pool Floats, Pool Accessories, Inflatable Boats and Kayaks, and after-sale consumer parts. IRC sells direct to the three largest customers and through well-established rep groups managed by Territory Sales Managers for all other customers. IRC’s customer base numbers in the thousands while consumer direct sales are conducted via Intexcorp.com and a fully staffed Consumer Service Call Center with agents in Long Beach, the Philippines and China. Annual sales volume is significant, as well as seasonal in nature, necessitating extensive forecasting, tight controls and detailed execution.
IRC has been in business selling consumer products for over 50 years and is a member of the Intex family of companies. The Intex family of companies is comprised of over 50 independently owned companies working together closely to design, manufacture, market and sell INTEX products in 110 countries all over the world. All INTEX products are exclusively manufactured by two facilities in China with in-house quality assurance and control departments. Product safety and compliance is assured via a firewalled full-service test lab as well as independent third-party test labs.
INTEX products are a great value and built to last, just like the memories made by the people who use them.
For over 30 years, Bestway® has designed and produced high-quality, innovative
inflatable recreational items to bring joy, relaxation and fun to people’s lives
around the world. Bestway sells more than 1,100 products in 110 countries
worldwide. Its U.S. office is based in Chandler, Ariz. and includes a robust team
of brand, product research and development, marketing, ecommerce and sales
team members. Learn more about Bestway at bestwayusa.com.
In 2025, Bestway USA was named a Top Company to Work for in Arizona for the fifth year in a row.