Basics N Beyond Competitors

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Babylist is the leading platform for millions of growing families and the community who loves them. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations. As a modern, AI-forward technology company, Babylist has expanded from a universal registry into a full ecosystem for families—including commerce, health, finances, experiential showrooms and more. With over $1.4 billion in annual GMV and more than $750M in revenue in 2025, Babylist is building the generational brand in baby and defining what trust looks like in the $235B kids and baby market—helping families feel confident, connected, and cared for at every step. You can find a list of open positions at www.babylist.com/jobs.

We are a national specialty retailer with a market-leading position offering comprehensive product range and unparalleled level of service, at a very special time in many people’s lives, when advice and value are everything. Our vision - to be the most loved baby retailer for every family, everywhere Our core purpose - to support new and expectant parents in the early years of parenthood. Our Values - Being Passionate. Being Considerate. Being Honest. Being Positive. Being Focused. Being Bold. We work hard to create a safe and inclusive work environment, and most importantly, we're all about creating better experiences everyday – for our customers and for each other.