Base London Competitors

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions. Whatever your role, ASOS will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We’re determined to succeed, so we’ll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings At ASOS our 3,000+ employees are immersed in the creative worlds and have a truly entrepreneurial attitude. Our ASOSers are authentic, brave, creative and disciplined to the core and find ways to blend our passion for fashion with cutting edge technology. Sound up your street? Join us.

Our now-iconic air-cushioned sole was designed by a German inventor, Dr. Klaus Maertens. But while our sole may be German, our soul is undeniably British. British shoe-makers, R Griggs and Co, bought the rights to that air-cushioned sole. Added in the iconic yellow stitch and grooves. Fastened the scripted heel-loop. And set about flogging these 8-eye boots to workmen. But fate intervened. Dr. Martens may have been made for industry but, as it turns out, they were destined for the stage. Subverted early on by subcultures, they paved the way for a new kind of rebellious self-expression. From the punks of 70s London to the grungers of 90s Seattle, Dr. Martens have always stood with those who dare to be different. Subcultures may fade out and evolve but our alternative spirit is a constant. And as for what the future holds? We have offices in London, Northampton, Paris, Düsseldorf, Portland, across Asia and an ever-expanding global retail portfolio. We have the respect of big-name fashion giants – think Supreme and Yohji Yamamoto – enabling us to engage in exciting partnerships season after season. We want to mean something to everyone who laces up our boots: from the first-timers to the Docs veterans. Do you have what it takes to help us? We need ambitious, passionate, people – with rebel fire in their hearts.

To create something outstanding we sometimes need to break with tradition and common thinking. GEOX was born thanks to an unconventional idea of Mario Moretti Polegato, who cut holes in his rubber-soled shoes with a Swiss Army knife to relieve his overheated feet when walking through the Nevada desert. This brilliant idea was improved, tested and patented, but the idea of the "shoe that breathes" was not backed by footwear producers. Instead of abandoning his idea, Polegato founded an independent company in the 1990s. In a few years, it became leader in Italy and one of the major world companies in the lifestyle-casual footwear market. Today, as an international group that has registered over 60 patents, GEOX produces footwear, clothing and accessories. The wide range of Geox products, intended to meet the needs of the entire family, matches a strong technological content based on wellbeing and comfort, with contemporary style. A volte per creare qualcosa di straordinario bisogna rompere con le tradizioni e con il pensiero comune. È così che è nata GEOX: da un'idea fuori dagli schemi di Mario Moretti Polegato, che per alleviare il surriscaldamento dei piedi durante una passeggiata nel deserto del Nevada, ha letteralmente bucato la suola delle scarpe che indossava con un coltellino svizzero. Questa geniale intuizione è stata poi migliorata, testata e brevettata, ma l'idea della "scarpa che respira" non ha trovato sostenitori nel mondo dei produttori calzaturieri. Polegato non si è però dato per vinto e ha creato un'azienda indipendente, che in pochi anni è diventata leader in Italia e tra le prime al mondo nel settore delle calzature lifestyle-casual. Oggi, come gruppo internazionale depositario di oltre 60 brevetti, GEOX produce calzature, abbigliamento e accessori. Ogni prodotto delle collezioni Geox, tese a soddisfare le esigenze di tutta la famiglia, coniuga uno spiccato contenuto tecnologico con lo stile contemporaneo.