Barbara is the Edge Management and Orchestration platform for industrial operations. It lets OT teams run, manage and secure industrial software and AI models across every site from a single control plane, with no command line, no cluster to administer and no platform team required. Since 2016, Barbara has powered deployments all over the world, in production at energy utilities, water operators and industrial manufacturers, with a wide network of integration and technology partners. From industrial automation to AI, teams run on Barbara: • Data & Unified Namespace: one standardized data model across plants full of different protocols • Software-defined automation: soft PLCs and virtualized substations • Process optimization: models in the loop on live data, on site • Computer vision: inference on site, running today in leak detection and industrial logistics • Agentic AI: agents and local language models acting on plant data, next to the systems that run it The platform: • Barbara Panel: one place to deploy, monitor and update every edge node, in the cloud or on-premise with Barbara Solo • Barbara Core: a cybersecure OS and agent that turns any industrial PC or gateway into a managed edge node • Barbara Marketplace: 150+ industrial apps, ready to deploy Recognized by Gartner (Cool Vendor 2023, Hype Cycle 2024), Frost & Sullivan (2025) and STL Partners (three years in a row). ISO 27001 and ISO 9001 certified. Barbara Panel holds a certificate of conformity to IEC 62443-4-2. Start with one node. Scale to hundreds. And when you are ready for AI, the platform is already there.
| Website | https://barbara.tech |
| Employees | 86 (49 on RocketReach) |
| Founded | 2016 |
| Address | Calle Orense 16, 2nd floor, office #4, Madrid, Community of Madrid 28020, ES |
| Industry | Technology, Information and Internet |
| Keywords | Edge Ai, Scalable Ai, Distributed Ai, Ai Management, Edge Computing, Ai Orchestration, Model Management, Model Deployment, Ai Operations, Ai Deployment, Machine Learning Operations, Mlops, Ai Solutions, Ai Infrastructure, Data Science Platform, Artificial Intelligence, Deep Learning, Iot |
| Competitors | Trello, Asana, monday.com, ClickUp, Atlassian, 스타트업 인사이드 ❘ Startup Inside, Wrike, Smartsheet, Tierney Performance, Airtable +53 more (view full list) |
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David Puron is the Co-founder, CEO, Managing Director of Barbara.
49 people are employed at Barbara.
Barbara is based in Madrid, Community of Madrid.