Barbara Houdayer Email & Phone Number
Head of Marketing @ Caplena
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Barbara Houdayer Location
- Lausanne, VD, CH
Barbara Houdayer Work
- Head of Marketing @ (October 2024 - Present)
- Fractional Director of Marketing and Operations and Customer Experience @ Freelance (March 2024 - Present)
- Director, Revenue Operations @ (August 2022 - December 2023)
- Senior Marketing Operations @ (October 2021 - August 2022)
- Chief Marketing Officer @ (June 2020 - April 2021)
- Manager, Ecommerce Marketing Europe @ (August 2015 - June 2020)
- Lecturer and Program Director @ (March 2012 - December 2015)
- Digital Marketing Manager @ (October 2011 - July 2015)
- Digital Account Director @ (June 2009 - August 2011)
- Project Manager - Marketing and Strategy @ (December 2005 - August 2008)
- Junior Marketing Consultant @ (September 2003 - September 2005)
- Back office manager (internship) @ (June 2003 - August 2003)
- Counter clerk and sales trainee (internship) @ (August 2001 - May 2003)
Barbara Houdayer Education
- New York University
Professional Certification
2008-2009 - ESCP
Master in Management
2002-2005 - Wisconsin School of Business 2004-2004
- Lycée Vial, Nantes, France
Prepa HEC
2000-2002 - Lycée Galilée, Guérande, France
Baccalauréat
1998-2000
Barbara Houdayer Skills
- A/B Testing
- Adobe Analytics
- Adobe Experience Manager (AEM)
- Adobe Launch
- Adobe Target
- Advertising
- Analytics
- Artificial Intelligence for Business
- Attribution Modeling
- B2B Marketing
- Brand Management
- Budget Management
- Business Process Improvement
- CRM
- Change Management
- Communication
- Community Management
- Content Marketing
- Conversion Optimization
- Cross-functional Coordination
- Customer Journey Mapping
- Customer Onboarding
- Customer Relationship Management (CRM)
- Digital Marketing
- Digital Strategy
- E-commerce
- Email Marketing
- Enablement
- Facebook Ads
- Forecasting
- Generative AI
- Google Adwords
- Google Analytics
- Google Merchant Center
- Google Tag Manager
- Hotjar
- HubSpot
- Lead Generation
- Magento
- Market Research
- Marketing
- Marketing Budget Management
- Marketing Strategy
- Media Planning
- Microsoft Copilot
- Microsoft Copilot Studio
- Microsoft Outlook
- Mobile Marketing
- Negotiation
- Product Led Growth
- Revenue & Profit Growth
- SEM
- SEO
- Salesforce Commerce Cloud
- Salesforce.com
- Search Engine Optimization (SEO)
- Social Media
- Social Media Marketing
- Stakeholder Engagement
- Strategy
- User Experience (UX)
- Web Analytics
- revenue operations
- Web 2.0
- Blogging
- Demandware
- Omniture
- Blue Hornet
- Research
- Sales
- Leadership
- Strategic Planning
- University Teaching
- E Commerce
Barbara Houdayer Summary
- Barbara Houdayer, based in Lausanne, VD, CH, is currently a Head of Marketing at Caplena. Barbara Houdayer brings experience from previous roles at Freelance, Frontify and Gmelius. Barbara Houdayer holds a 2008 - 2009 Professional Certification @ New York University. With a robust skill set that includes A/B Testing, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Launch, Adobe Target and more. Barbara Houdayer has 3 emails and 1 mobile phone numbers on RocketReach.
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