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Barbara Houdayer Location
Lausanne, VD, CH
Barbara Houdayer Work
2024 -now Head of Marketing @
2024 -now Fractional Director of Marketing and Operations and Customer Experience @ Freelance
2022 -2023 Director, Revenue Operations @
2021 -2022 Senior Marketing Operations @
2020 -2021 Chief Marketing Officer @
2015 -2020 Manager, Ecommerce Marketing Europe @
2012 -2015 Lecturer and Program Director @
2011 -2015 Digital Marketing Manager @
2009 -2011 Digital Account Director @
2005 -2008 Project Manager - Marketing and Strategy @
2003 -2005 Junior Marketing Consultant @
2003 -2003 Back office manager (internship) @
2001 -2003 Counter clerk and sales trainee (internship) @
Barbara Houdayer Education
New York University 2008-2009
ESCP Business School 2002-2005
Wisconsin School of Business 2004-2004
Lycée Vial, Nantes, France 2000-2002
Lycée Galilée, Guérande, France 1998-2000
Barbara Houdayer Skills
Digital Marketing
Digital Strategy
Social Media Marketing
SEO
Social Media
Marketing Strategy
Google Analytics
SEM
Community Management
Email Marketing
Marketing
Brand Management
Web 2.0
Strategy
E-commerce
Advertising
Web Analytics
Mobile Marketing
CRM
Market Research
Blogging
Magento
Demandware
Omniture
Salesforce.com
Blue Hornet
Google Tag Manager
Google Adwords
Research
Sales
Leadership
Strategic Planning
University Teaching
E Commerce
Barbara Houdayer Summary
Barbara Houdayer, based in Lausanne, VD, CH, is currently a Head of Marketing at Caplena. Barbara Houdayer brings experience from previous roles at Freelance, Frontify and Gmelius. Barbara Houdayer holds a 2008 - 2009 New York University. With a robust skill set that includes Digital Marketing, Digital Strategy, Social Media Marketing, SEO, Social Media and more. Barbara Houdayer has 3 emails and 1 mobile phone numbers on RocketReach.
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