Barb B. Email & Phone Number
Solution Marketing Manager - Financial Services and Insurance @ Hyland
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Barb B. Location
- Boston, MA, US
Barb B. Work
- Solution Marketing Manager - Financial Services and Insurance @ (January 2021 - Present)
- Marketing Consultant @ Port City Marketing LLC (January 2018 - January 2021)
- Product Marketing Manager @ (January 2018 - January 2019)
- Senior Marketing Programs Manager @ (January 2017 - January 2018)
- Senior Product Marketing Manager @ (January 2015 - January 2017)
- Industry Marketing Manager - Higher Education @ Lexmark Enterprise Software (formerly Perceptive Software) (January 2013 - December 2015)
- Marketing Manager @ (January 2012 - January 2013)
Barb B. Education
- University at Albany, SUNY
Master of Business Administration (Business Administration)
1997-1999 - SUNY Polytechnic Institute
(Management, Business)
Barb B. Skills
- Digital Marketing
- Marketing Strategy
- Marketing Communications
- Marketing
- Market Research
- Marketing Management
- Lead Generation
- Product Marketing
- Analytics
- Account Management
- Email Marketing
- Business Development
- Salesforce.com
- Market Planning
- Sales Presentations
- Press Releases
- Strategic Planning
- Cross-functional Team Leadership
- Event Management
- Eloqua
- Product Launch
- Brainshark
- Website Promotion
- Focus Groups
- Analytical Skills
- Integrated Marketing Communications Planning
- Customer-focused Service
- Market Intelligence
- Brand Positioning Strategies
- Search Advertising
- SEO copywriting
- Qualtrics
- SurveyMonkey
- Survey Design
- Adobe Experience Manager
- Search Engine Optimization (SEO)
- Buyer Persona Development
- BrightEdge
- Google Analytics
- Adobe Analytics
- Google Console
- Strategy
- Enterprise Software
- Online Marketing
- Asana
- Basecamp
- Crazy egg
- UserTesting
- Moz
- Microsft Teams
Barb B. Summary
- Barb B., based in Boston, MA, US, is currently a Solution Marketing Manager - Financial Services and Insurance at Hyland. Barb B. brings experience from previous roles at Port City Marketing LLC, Certica Solutions and Nuance Communications. Barb B. holds a 1997 - 1999 Master of Business Administration in Business Administration @ University at Albany, SUNY. With a robust skill set that includes Digital Marketing, Marketing Strategy, Marketing Communications, Marketing, Market Research and more. Barb B. has 3 emails and 1 mobile phone numbers on RocketReach.
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