Debbie Moore founded Pineapple Dance Studios in 1979 in Covent Garden. Today Pineapple is a leading global global lifestyle brand and Pineapple leisure wear for adults and kids is available to buy direct online from Pineapple, Covent Garden and major online retailers and catalogues. Official Pineapple merchandise includes apparel, dance bags and fitness accessories.
Debbie Moore OBE, founder of Pineapple Dance Studios, began her journey by winning the Honey Magazine modelling competition at the age of 15, becoming an international model and being the first woman to list her company on the London Stock Exchange.
Debbie founded the Dance Studios in 1979 in a disused Pineapple warehouse in Covent Garden. Her aim was to make dance accessible to everyone, where absolute beginners could mix with professional dancers and celebrities.
Inspired by the dancers’ style Debbie developed Cotton/Lycra with DuPont and was the first fashion designer to use the versatile fabric for dance wear, followed by bodies, leggings, dresses and skirts. These items revolutionised fashion and helped to create the global Pineapple brand that continues to be a staple of every woman’s wardrobe today. With her Hepburn range she became the first to produce outerwear using Cotton/Lycra.
Originally as a fit model herself, Debbie’s first hand experience meant she was able to structure each piece she designed to be functional and flattering, whilst emphasising the female form.
Pineapple dance wear was the first fashion and lifestyle dance brand to cut leotards in a way which emphasised waists and necklines and designing tracksuit bottoms to flatter hips and legs.
When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
Capezio | Dance. Inspire. Empower.
Since 1887, Capezio has been at the forefront of the dance world, crafting innovative and high-quality dancewear, shoes, and accessories. From ballet to Broadway, our products support dancers of all levels and genres, helping them to perform at their best. With over a century of dedication to craftsmanship and creativity, we are committed to elevating the art of dance through timeless designs, modern technology, and unparalleled comfort. Join us as we continue to inspire movement, passion, and artistry for generations to come.