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At Bala, we believe beautiful, functional fitness equipment will change the way you move. Because we understand your life includes exercise but is not exclusively defined by it. Bala is constantly innovating, growing rapidly and building a world-class team to support our growth. Join the movement! Bala is based in Los Angeles and owned by wife-and-husband team Natalie and Max. To date, Bala has been featured in Vogue, Harper's Bazaar, Cosmo, Health, Shape, US Weekly, Buzzfeed, The Guardian, and Goop and can be purchased at the MoMA Design Store, Bandier, Neiman Marcus, Goop, Soda Says @ Selfridges, Equinox, SoulCycle and Free People.

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Natalie Holloway is the Co-Founder of bala.

35 people are employed at bala.

bala is based in Los Angeles, California.

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