BackHug Competitors

With over 45 years of expertise in wellness innovation, Human Touch® is the U.S. pioneer in robotic massage technology, designing and manufacturing high-performance massage chairs, zero gravity recliners, recovery products, and wellness solutions. Founded in 1979, Human Touch has earned the trust of 100+ colleges and universities, 550+ health and fitness partners, 14+ professional sports teams and organizations (including the NFLPA), thousands of chiropractors, and customers worldwide. Our autonomous, hygienic, and design-forward wellness solutions deliver meaningful results—for individuals seeking to feel better every day and for businesses looking to drive engagement, recovery, and ROI without the need for a massage therapist. Many of our customers describe their experience as life-changing. Based in Long Beach, California, our team brings together advanced engineers, award-winning designers, doctors, professional athletes, wellness practitioners, and natural healers. We are united by a simple mission: to help people feel better and live their best lives.

Our mission is simple - to help everyone on Earth move better, live better and be better. Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products is here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be. Founded in 2011, our technology has been used by the world’s best athletes and consumers in over 60 countries throughout the globe. Over the last ten years, we’ve worked tirelessly to push the boundaries of innovation to help better serve athletes everywhere - allowing you to keep moving the way you want to, when you want to. We’ve built a brand that has helped define an entire category and is well positioned to carry the space forward for many years to come.

Founded in 2005 by aesthetician Carol Cole and her daughters, Tera Peterson (also an aesthetician) and Kim Morales, NuFACE® is the leader in at-home microcurrent beauty devices. Using its flagship technology, microcurrent, NuFACE®'s award-winning products are clinically shown to help tone, firm and reduce the look of wrinkles, providing both visibly instant results and cumulative benefits. NuFACE® is an omni-channel business with its products distributed across the professional, prestige and specialty retail, direct-to-consumer, eCommerce, home shopping and international channels-including to premium retailers such Sephora, Nordstrom, Ulta, Neiman Marcus, SpaceNK, Revolve, and many more; to top spas and medical offices; and to the large and rapidly growing beauty markets of China and Korea. With category defining products, an authentic professional heritage, highly visible and clinically shown results, and endorsements from skin care professionals, NuFACE® has gained a strong following among celebrity clientele, influencers, and a growing base of loyal, passionate clients.