Founded in 2005 by aesthetician Carol Cole and her daughters, Tera Peterson (also an aesthetician) and Kim Morales, NuFACE® is the leader in at-home microcurrent beauty devices. Using its flagship technology, microcurrent, NuFACE®'s award-winning products are clinically shown to help tone, firm and reduce the look of wrinkles, providing both visibly instant results and cumulative benefits. NuFACE® is an omni-channel business with its products distributed across the professional, prestige and specialty retail, direct-to-consumer, eCommerce, home shopping and international channels-including to premium retailers such Sephora, Nordstrom, Ulta, Neiman Marcus, SpaceNK, Revolve, and many more; to top spas and medical offices; and to the large and rapidly growing beauty markets of China and Korea. With category defining products, an authentic professional heritage, highly visible and clinically shown results, and endorsements from skin care professionals, NuFACE® has gained a strong following among celebrity clientele, influencers, and a growing base of loyal, passionate clients.
| Website | http://www.nuface.com |
| Revenue | $3 million |
| Employees | View employees |
| Address | 345 California Dr Ste 38, Burlingame, California 94010, US |
| Industry | Hair Salons, Consumer Services |
| Competitors | 如新(中国)日用保健品有限公司, Forever Living Products (UK) Ltd, FOREO, FACEGYM, Dr. Dennis Gross Skincare, LightStim, PMD Beauty, BeautyBio +28 more (view full list) |
| SIC | SIC Code 28 Companies, SIC Code 284 Companies |
| NAICS | NAICS Code 45 Companies, NAICS Code 456 Companies |
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NuFace Questions
The NuFace annual revenue was $3 million in 2026.
NuFace is based in Burlingame, California.
The NAICS codes for NuFace are [45, 456].
The SIC codes for NuFace are [28, 284].
