Babyshop is a leading global ecommerce and retailer based in Sweden, with a physical store in Sweden. Our workforce consists of around 200 employees and over 25 nationalities. The Babyshop Group includes - apart from the physical store - the online sites Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com. The product assortment comprises baby and childrens clothes, shoes, toys, strollers, car seats, maternity clothes, and accessories. We also have a self-automated AutoStore warehouse solution containing 130,000 boxes and 120 robots, and as of June 2020, all run on renewable energy. The Babyshop Group was founded in 2006 and is minority owned by Verdane funds. Our websites: https://www.babyshop.com https://www.lekmer.se https://www.alexandalexa.com https://www.melijoe.com/en
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Babyshop Group Questions
The Babyshop Group annual revenue was $25 million in 2026.
Darko Draskovic Ydremark is the CEO of Babyshop Group.
81 people are employed at Babyshop Group.
Babyshop Group is based in Stockholm, Stockholm County.
The NAICS codes for Babyshop Group are [448, 458, 45, 4481, 44].
The SIC codes for Babyshop Group are [564, 56].
Top Babyshop Group Employees
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Petter Sundberg
Chairman of the Board at Babyshop Group
Stockholm, SE42 -
Daniel Göransson
Chief Operating Officer at Babyshop Group
Stockholm County, Sweden21 -
Erika Lindahl
Head of own brands at Babyshop Group
Gothenburg, SE2 -
Yuri Pogodin
Head of Business Development at Babyshop Group
Stockholm County, Sweden2 -
Mikaela Nord
Influencer Marketing & Social Media Manager at Babyshop Group
Stockholm County, Sweden -
Erika Lindahl
Head of Purchasing at Babyshop Group
Stockholm, Stockholms Lan, Sweden2
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