Babydino Information

Babydino – First dedicated baby wish list in Europe Babydino allows parents to create baby related wish lists for events such as baby showers. In the US 78% of parents create online baby gift registries and there a number of start ups such as babyli.st addressing the baby shower market. Despite there being a trend for these events also becoming more popular outside of the US, there are no specialist wish list providers in the UK and Europe. Not only does Babydino address this gap in the market but is taking one step further by offering an intuitive UX that guides parents through the list building experience. The annual baby shower market is £200M+ in the UK alone and completely underserved in Europe. Targeting parents at the early baby shower/birth/christening stage is of course very beneficial from LTV perspective and the size of the market ultimately addressed is significant with the UK spend on baby products being close to £4B annually. Babydino has been operating in the UK market for three years, has an annual turnover in excess of £500K and offers a selection of the most respected brands in the baby industry, such as Bugaboo, BabyBjorn and Silver Cross.