Songphonic Information

Songphonic was formed to provide an artistic and commercial platform to develop and sell quality contemporary music for music lovers. These days simply too much material and too many artists are manufactured to a formula - we prefer to grow ours organically. This means we have to develop our artists and music in a more natural way. We call this 'incubation' and Songphonic is rare among record labels in devoting resources to incubating new talent. Decades ago this was the industry norm but these days they are expected to generate a hit within six months of signing or they are out - we are different. Initially we decided to focus on the time-honoured song forms - hence the name Songphonic. You can make good music in many other forms too but we all have to start somewhere. This is also the reason why our initial roster of artists are all singer-songwriters. For us, one of the tests for good music is its potential longevity. Stripped of its production clothes, will a particular song be enjoyable in ten years' time? Will it become a jazz standard or be covered by another artist? Can it cross-over styles? This is what we strive to achieve and encourage in our artists. It does not mean that we will always succeed but every once in a while, we will hit that great song. Hopefully, the rest of the time they will be good songs. It apparently took Carole King 150 'bad songs' (her words) before You've Got A Friend.