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View Avowal's top competitors like CAKE (getCAKE.com), Death & Company, and Death Cafe.

Everplans
Everplans is a life and legacy planning company dedicated to transforming the way people get their families organized - from providing content helping people through the tough questions to the service that organizes and helps users securely share everything from wills and insurance policies to your pet's needs and even favorite family recipes. Everplans Professional is used by financial professionals across the country who want to take multigenerational planning to the next level. Everplans was founded in 2011 by Adam Seifer and Abby Schneiderman, entrepreneurs with a passion for helping people and a proven track record of creating successful online communities.
New York, New York, US
Private
$6M Revenue
http://www.everplans.com
16 Employees
CAKE (getCAKE.com)
CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, and so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program with one tool.
Laguna Beach, California, US
Private
$24.6M Revenue
https://getcake.com/
36 Employees
Willful
Willful is Canada's leading online estate planning platform, built to make wills and powers of attorney accessible to every Canadian. More than 500,000 Canadians have trusted Willful to start their estate planning journey — creating legally valid documents online in about 20 minutes, saving thousands compared to a traditional lawyer, with free lifetime updates as life changes. Willful's documents are developed with Canadian estate lawyers and tailored to each province's unique requirements. The platform also powers partnerships with financial institutions and advisors, helping close the estate planning gap for Canadians nationwide. Founded in Toronto in 2017, Willful is on a mission to make estate planning simple, affordable, and accessible for all. To learn more, visit https://willful.co/.
CA
Private
https://www.willful.co/
32 Employees
G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2026
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