AutoTrader is the largest and most trusted automotive marketplace in Canada. Offering the largest inventory of new and used cars, AutoTrader boasts hundreds of thousands of vehicles for sale to Canadians across the country. Canadians can buy or sell cars, trucks or other motorized vehicles quickly, easily, and confidently. Buyers can search based on vehicle model, make, colour and geographic location to find the deal that is right for them. AutoTrader is also an online destination for automotive research and entertainment, featuring news, reviews, videos, and podcasts from award-winning automotive journalists.
| Website | https://go.trader.ca/ |
| Revenue | $213.5 million |
| Employees | 1,015 (625 on RocketReach) |
| Founded | 1975 |
| Industry | Technology, Information and Internet |
| Keywords | Car Listings, Used Cars, Automotive Marketplace, Vehicle Search, Used Car Listings, New Cars, Car Classifieds, Online Car Sales, Vehicle Inventory, Car Shopping, Automotive Advertising, New Car Listings, Car Dealer, Vehicle Pricing, Auto Sales, Dealership Advertising, Automotive Retailer, Car Financing, Auto Loans, Car Insurance |
| Competitors | eBay for Business, Realtor.com, CarGurus, Car Seller, Vroom, Auto Trader UK, CARFAX Inc, TrueCar, Inc., AutoScout24 GmbH, Hemmings Motor News +26 more (view full list) |
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The autotrader.ca annual revenue was $213.5 million in 2026.
Eric Chan is the Chief Commercial Officer of autotrader.ca.
625 people are employed at autotrader.ca.