AutoCorp Information

AutoCorp is a fully owned subsidiary of Tiburon Media Group, LLC. Tiburon Media builds ad-serving technology and data management solutions for companies focused on lead generation or data acquisition. Tiburon Media currently processes over one million leads a month for companies like Microsoft, HP, Procter & Gamble, American Express and many other Fortune 500 marketers. Tiburon Media's founder has been in online marketing since 1995. AutoCorp's mission is to create an efficient, dynamic and transparent auto lead marketplace where dealers can take advantage of the same state-of-the art, bid-based tools that lead aggregators use to purchase leads in the wholesale market. To date, auto dealers have been forced to pay a set price for leads in a given zip code radius. They negotiate this price with a lead provider salesperson who™s entire goal is to get the highest price for the largest amount of leads each month. The lead provider then tries to generate leads or buy leads in the wholesale market at the lowest possible price. If the dealer agrees to purchase leads for $20 and the lead aggregator can acquire leads for $18, they make a 10% margin. However, if the lead provider can acquire leads for $5, they make a 75% margin. Or, if they can generate $18 leads in one zip code, but $5 leads in another, their average margin increases substantially. What most dealers don™t realize is that lead prices vary dramatically, hour by hour, in every zip code. At 10:00AM a lead might sell for $17.41, but at 4:00PM the same day, that same lead in the same zip code might sell for $6.83. With over 200 automotive publishers and lead providers pinging and posting leads to each other in the wholesale marketplace the market is very fluid and prices vary significantly. To level the playing field and create efficiencies for the true buyers of the leads, AutoCorp has created the first system that allows auto dealers the ability to: Bid on and purchase leads in the wholesale market. Bid ANY price for leads, in any zip code. Utilize a ...