AUS DEM Information

AUS DEM is a brand born in 2010. AUS DEM is a conjunction between Gianmarco Giacometti and Sara De Poli that met during their studies in Fashion Design at IUAV in Venice. Their artwork is a mix of tradition, research, identity, testing and quality. AUS DEM does not just want to make a product but to create a world in which it lives. With a range comprising both outerwear and accessories in heavy leathers, nylon and fur with a pre-apocalyptic feel, AUS DEM embraces the anonymity of the individual preparing them for rough conditions. While their AW 11/12 collection envisaged attire for an urban explorer in the "Urban Space", or "non-space", their current SS12 collection prepares its wearers for the onslaught of the apocalypse predicted by the Mayan calendar for 2012. An idea of what this might look like is also given in their hauntingly atmospheric SS12 collection video, which can be seen on this site.