Audrey & Bear Information

We help moms and dads, grandmas and grandpas, aunts and uncles, and everyone in between, celebrate every child in their life. We firmly believe that every child is unique, and deserves something to flawlessly showcase that! Our customizable and personalized products allow for a unique, creative experience that result in the perfect product for each special, one-of-a-kind child. Rachel, the founder and CEO of Audrey & Bear, created the very first personalized swaddle for her daughter back in 2014. While pregnant with her second, Annabelle, she began to feel sad and guilty that everything she had for her to wear and use were hand-me-downs from her first daughter, Audrey; she so badly wanted to give her something that was uniquely hers! So, during one uncomfortable and sleepless night, she envisioned a swaddle blanket, created by her, perfect for her new babe. She got to work and found a way to create a comfortable, functional swaddle blanket that would celebrate Annabelle's birth in a way nothing else could. And so it began -- the first Audrey & Bear swaddle was born! Since that day back in 2014, we've come a long way. We started out as a tiny Etsy shop, and through helping tens of thousands of our friends create unique products for the special children in their life, A&B has grown into everything incredible that it is today. Sometime in between all of that, a few years ago, swaddle4swaddle was implemented. Through S4S, every time one of our swaddle blankets are purchased, we donate a similar one to a baby in the NICU. S4S is a program that we are so proud to be able to fulfill, & we absolutely cannot wait to help serve tens of thousands more of our new friends by helping create their own, unique product.