Ascential is now part of the Informa Group. For up-to-date information or to catch up with our brands, events, and colleagues, head to www.linkedin.com/company/informa
Cannes Lions, The Work, LIONS Advisory, WARC, Contagious, Acuity Pricing, Money20/20, Twentyfold are now part of Informa Festivals. Informa Festivals will address the value of experience-led B2B events across five key verticals: FinTech, Cyber Security, Gaming, Marketing, and Technology.
As part of Informa Festivals, Ascential’s brands will continue to deliver unmissable events, intelligence and advisory services that take our customers to the heart of what’s next for their industries.
Innovative Marketing is a full-service Point of Purchase Display company. We have in-house design, engineering, project management, customer service, and sales.
Simply stated, there is a need for great marketing that is also affordable. That need exists because of the natural limitations of traditional agencies. The truth is, traditional agencies are in business to get big. To do so, they must win larger and larger pieces of business. If you are successful in attracting a large agency, you have to understand that the attention you receive will be commensurate with the amount you bill. So it will be difficult to harness the real brainpower within the agency until you're big enough to get their attention. And chances are, you won't get big unless you can get your hands on some great marketing along the way.
Bottom line: there's not much room for a small company in the business model of a traditional agency.