Develop the whole person. Strengthen the leader. Arootah helps executives and their teams build the judgment, resilience, and leadership capabilities to excel—while cultivating the well-being, relationships, and fulfillment that make success meaningful. Built by leaders from the alternative investment industry, we bring experience running high-performing firms to the development of the people who lead them. We work with executives and teams at hedge funds, private equity firms, family offices, and other organizations where decisions carry significant consequences. Our approach is whole-person executive development. Through coaching, training, speaking, and books, we connect leadership, decision-making, and execution with the personal foundations that support them: mindset, health, energy, habits, relationships, and purpose. We believe in work-life harmony—not treating professional achievement and personal well-being as competing priorities, but helping leaders align what they do, how they lead, and what matters most to them. Whether you are investing in your own development or the growth of your team, Arootah provides practical frameworks to turn insight into action and meaningful progress. Follow us for ideas on leadership, decision-making, habits, goals, well-being, and team performance. Your greatest return is you. Invest in yourself—and the people you lead. Visit our website to learn more.
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The Arootah annual revenue was $2 million in 2026.
Rich Bello is the CEO and Founder of Arootah.
44 people are employed at Arootah.
Arootah is based in New York, New York.
The NAICS codes for Arootah are [61143, 611430, 611, 61, 6114].
The SIC codes for Arootah are [82, 829].