RethinkFirst aims to provide enterprises, families, educators, payors, and behavioral healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution. Our platforms support curriculum planning, professional development, parent training, and tracking of progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child. Rethink's award-winning solutions are currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
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The RethinkFirst annual revenue was $97.5 million in 2026.
Rachel Schiff is the Chief Product Officer of RethinkFirst.
164 people are employed at RethinkFirst.
RethinkFirst is based in New York, New York.
The NAICS codes for RethinkFirst are [6219, 54, 621, 541, 62, 62199].
The SIC codes for RethinkFirst are [738, 80, 73, 809].