Argo Collective Information

Argo Collective was born out of the deep desire to make the world a safer, more equitable place for people of all underrepresented genders and identities. Going beyond the cultural value of inclusion, Argo programs focus on the products themselves. We empower teams to innovate their products so they’re not only more inclusive but more successful. Together we build a tactical plan to improve their products and innovate new ways to serve a more diverse (bigger) market, increasing their revenue, all while having a net positive impact on the world. The founders of Argo, Jay Bendett and Max Masure, experienced first hand the unique challenges that transgender and gender nonconforming people face when using basic products and services, like payment apps and ride sharing. For example, when they ask for gender, or for legal names, it can lead to potentially dangerous situations. Like being outted as transgender in a car with a stranger. Realizing that diverse identities are almost never considered during the creation of the products and services that we use every day, Jay and Max recognized the opportunity to utilize their skill sets. Their professional expertise and lived experiences result in a powerfully authentic understanding of why this work is valuable for the teams and their users.