Chief eCommerce Officer @ (January 2022 - April 2024)
Director and GM of Sports and Outdoors @ (June 2020 - January 2022)
Director of Marketing, Visual Merchandising, and Product Management, Amazon Style (Physical Stores) @ (July 2019 - June 2020)
Director and Category Leader and GM, AmazonFresh + PrimeNow, Perishables, Private Label, and Pickup @ (March 2018 - July 2019)
Category Leader, Perishables + Local @ (January 2016 - March 2018)
Category Leader, Handmade at Amazon @ (December 2014 - January 2016)
Senior Manager, Head of Marketing, Amazonfresh @ (January 2013 - December 2014)
Sporting Goods DMM @ (February 2010 - January 2013)
Principal and Strategic Director @ Façon (July 2009 - February 2010)
Strategic Planning Director @ (May 2008 - June 2009)
Manager - Commercialization @ (June 2005 - May 2008)
Manager - New Products and Business Development @ (August 2004 - June 2005)
Associate @ (January 2002 - January 2004)
April Lane Education
Northwestern University 1998-2002
April Lane Skills
Product Development
Management Consulting
Retail
Brand Development
Marketing Strategy
Strategic Planning
Merchandising
People Management
New Business Development
Commercialization
Marketing
Business Development
Integrity
Management
Professional Ethics
Brand Management
Competitive Analysis
E-commerce
Forecasting
Sales
Positioning
Visual Merchandising
Merchandise
Consulting
New Market
Market
Intimates
Channel
Units
Strategic Insights
Vendors
Undergraduate
Selling
Outdoors
Vsx
Seattle
50m
Executive Positions
New Opportunities
Buyers
Amazon
FMCG
P&l Management
Product Categories
Cross Functional Team Leadership
Beauty Industry
Dynamics
Creative Services
Secret
Line Extensions
Trend
C Level
Back End
Revenue
Design
Inventory Management
Coop
Wear
Sportswear
Boston
Brand Extensions
Seasonal
Incentive Programs
Lingerie
Swimming
Golf
Elimination
Networking
Consumer
Sociology
Snowboarding
Team Management
Voice
Reports
Strategy
Consumer Goods
Branding
Strategies
Customer Insight
Buying
Testing
Product Strategy
New Hire Training
Training
Manage Large
Trend Forecasting
Subject Matter Expert
Operational Excellence
Customer Acquisition
Product Launch
Results Driven
Reporting
Third Party Applications
Shares
Sweaters
Chicago
Board of Directors
Analysis
Los Angeles
Athletic Apparel
Business Review
Sports
Omega
Product Testing
Women's
Market Planning
Business Expansion
Debate
Client Services
Negotiation
Advertising
Expansion Strategy
Customer Intimacy
International Expansion
Denim
Pants
Licensing
Online and Paperless Reporting
Trade Marketing
Apparel
Ski
Executive Team
Business Case
Project
Bikini
Rollout
Launching
Compensation
Pitch
Nike
High Profile
Cultural Heritage
24/7/365 Operations
E Commerce
Distribution
International
COBRA
Growth Strategies
Art
Incubation
Account Management
History
Sporting Goods
Competitive Insight
New York
Political Science
Data Analytics
Process Improvement
Marketplace
Margin Improvement
Bottoms
Mesa
Freight Inspections
Inventory Planning
Competitive Landscape
Patterning
Assortment
Delivery
Mergers and Acquisitions
Bottom Line Growth
Dmm
Recruiting
Wholesale
Performance Management
Financial Results
April Lane Summary
April Lane, based in Manhattan Beach, CA, US, is currently a Chief Merchandising Officer at Thrive Market. April Lane brings experience from previous roles at Hamilton Beach Brands Inc., Slickdeals, Hearst and Amazon. April Lane holds a 1998 - 2002 Northwestern University. With a robust skill set that includes Product Development, Management Consulting, Retail, Brand Development, Marketing Strategy and more. April Lane has 3 emails and 3 mobile phone numbers on RocketReach.
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