Approved Franchise Association Information

The Approved Franchise Association (AFA) is an ethical franchise association dedicated to promoting the highest standards within the franchise industry. The AFA was established in 2012 and and provides a fresh approach to supporting the continued success and growth of the franchise industry. The AFA works within a framework of core values: ethical franchising, open communication, quality accreditation and partnership. These values and principles ensure that everything the AFA does is in the very best interest of its members and the franchise industry as a whole. To become a member of the AFA, franchisors must satisfy the AFA that their business is sustainable, ethical and shared. As part of the robust application process, franchisors are expected to demonstrate how they meet these standards before they will be awarded the AFA Seal. As well as supporting its members, the AFA also provides advice and guidance to potential franchisors to help them build an ethical and sustainable franchise model.