Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.
At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.
Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.
Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.
At PXA, you can access live, instructor-led training and short courses on all aspects of affiliate and partnership management, measurement, strategy, and growth. From the basics to advanced attribution techniques, it’s all free at PXA.
Influencers, affiliates, strategic business partners, media partners — modern partnerships come in more variety than ever before, and they are a primary channel for driving growth and revenue. So whether you’re a brand just getting started, a partnerships veteran, a creator, agency, or publisher, you need the latest skills and best practices to thrive in this ecosystem. PXA is here to help.
Partnerships are a direct lever for value to your company, clients, and/or customers. At PXA, you’ll build your credentials and professional stature by learning how to build partnerships that reach new audiences — using industry-approved best practices vetted by the PXA Council and recognized leaders in the partnerships industry.
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