Aperio Information

Aperio is a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa. Our consulting ranges from developing & implementing business building strategies, advising on launch or expansion plans, conducting brand health interventions, rejuvenating brands or implementing growth strategies for Africa. Through a team of 30 highly capable, multi-functional consultants with significant multi-national FMCG experience, we partner with companies & brands to achieve significant growth in South Africa & Sub-Saharan Africa. We have significant experience in Nigeria, Kenya and Angola where we have been providing strategic market assessments for consumer goods companies, these assessment are to understand the market size, composition and dynamics that unlock opportunities to enter and win in Africa. In addition we advise clients on route to market strategy across multiple markets. We have worked on projects successfully for companies such as Danone, Diageo, AVI, GSK, Fan Milk, Mars and Vivo Energy. We understand the critical areas of your business from company strategy, brand building, commercial management, supply chain to shopper marketing and CRM. We advise on your business strategy, we have expertise in commercial strategy including route to market & aligning your commercial strategies to the company strategies to deliver results. We translate these strategies into commercial policy, trade terms & customer initiative plans. Our experience in marketing, both consumer & shopper marketing ensures that we can help you drive sales growth. Aperio believes that the strategy is only as good as the implementation and therefore we can also lead the implementation if required. For those companies seeking Africa expansion we create the entry strategy and lead the entry into Sub Saharan African countries, for companies already present we enable you to accelerate your growth across the African continent.