Phoenix Software South Africa Information

Phoenix Distribution, the company i founded, is currently the leading Value Added Software Distributor across the African continent, covering software publishing, localisation and distribution across multiple territories in multiple languages. The Business is segmented into two divisions, namely Corporate Licensing and Retail. The Corporate Licensing division sells Volume Licensing into the Enterprise and SMB reseller environments. This division also covers Architecture and Implementation. The Retail Division delivers physical product into the entire retail environment, covering all Mainstream ICT and CES outlets, Independents and Onliners. The ESD division delivers download content into all channels, including B2B and B2C. The business now dominates the consumer and SMB Security Sector via our three key brands namely Norton/Symantec, AVG and Kaspersky. The Retail division also distributes Mobile Accessories, Wireless Networking Products, Headsets and Specialist High End Video and Audio Cables. Tier One Brands we carry in this arena include Beats by Dre, Monster, Carbon Audio, Trendnet Wireless, and Odoyo. The business is growing at 65% per annum, with an additional acceleration coming from our development within the Greater African Marketplace, plus the acquisition of significant high end product lines within the Enterprise arena. Phoenix Distribution, plus the UK subsidiary PX Security, has recently been acquired by First Technology Holdings.