Aparagon Information

Amazon Ads, unlocked for non-merchant advertisers. Aparagon gives brands that don't sell on Amazon's marketplace, and the agencies that serve them, access to Amazon's first-party audience signals, premium inventory, and closed-loop attribution. No storefront. No DSP seat. WHO IT'S FOR In-house marketers running digital strategy for service-based, DTC, or non-retail brands, and marketing agencies with non-merchant clients. If you've wanted Amazon's consumer data and reach but couldn't get a seat at the table, AMP was built for you. WHAT IT TAKES The Aparagon Marketing Platform (AMP) covers the full loop: build audiences from Amazon's first-party signals, buy media across Amazon's premium inventory, and connect every result back to the campaign that drove it. Real attribution, not modeled guesswork. HOW FAST YOU CAN START We've stripped out the friction that usually keeps non-merchants on the sidelines. Getting started is measured in days, not procurement cycles. Aparagon exists because the most valuable consumer data in digital advertising shouldn't be reserved for companies with a storefront. Follow us for practical insight on Amazon Ads, Amazon DSP, first-party data, and attribution for the rest of the advertising world.