AOSIS Competitors

Mindshare is a media services brand that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

Famous Brands is best known for its much-loved brands and reputation as a leading and responsible franchisor in the restaurant industry. The Group listed in 1994 with one brand and a limited supply chain. Today our enterprise consists of 2 887 restaurants in South Africa, Africa Middle East and the United Kingdom. The brand portfolio includes, among others, Steers, Debonairs Pizza, Wimpy, Mugg & Bean, Fishaways and Milky Lane. Our business model comprises four core pillars: Brands, Manufacturing, Logistics and Retail. Famous Brands operate franchised, master licence and Company-owned restaurants and franchise partners rely on our brands and intellectual property to sell menu items to consumers. Our portfolio of strong brands offers a compelling business proposition to our franchise partners and quality menus to a wide spectrum of consumers. The portfolio is segmented into Leading (mainstream) Brands and Signature (niche) Brands. A vertically integrated business supports our Brands in South Africa and selected African countries. Our Supply Chain refers to our Manufacturing, Logistics and Retail operations and offers high-quality ingredients and products to our franchise partners and retailers at a competitive price. Our Vision: • To be the leading innovative branded franchised and food services business in South Africa and selected markets. What drives us: • We are deeply passionate about innovative branded food services solutions • We value our mutually beneficial relationships with our franchise partners • We strive to be the best in all our markets at creating great consumer experiences • Our economic engine is driven by sustainable like-for-like growth

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.