Anzu.io Information

Anzu is the leading advertising technology built for video games, helping advertisers activate campaigns at scale — in-game and beyond, from awareness through to action. Anzu offers full-funnel measurement across the customer journey, verified by AdTech measurement providers in full compliance with MRC and IAB standards. This makes Anzu the go-to advertising partner for brands, agencies, and performance buyers worldwide. Anzu also helps game and app developers monetize with a wide mix of clickable and non-clickable ad formats, integrated through SDK and SDK-less options alike. By monetizing full sessions and unlocking brand and performance demand, developers gain a consistent, reliable revenue stream. With a full-stack solution that puts developers in complete control of ad placement, Anzu is the preferred monetization partner for game and app developers everywhere. Anzu is backed by a roster of leading strategic investors, including Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, and Amex Ventures, reflecting the confidence major players across gaming, media, and advertising place in Anzu's platform.