Antanna Information

Antanna was founded in 2001 as a product design studio specialising in premium, high-quality handmade leather goods by co-owners Anthony and Anne Keyworth. The business grew to incorporate the manufacture and retail of branding and design solutions aimed primarily at the hospitality and corporate gifting markets. Over a period of 10 years Antanna became a sizeable South Africa design exporter, largely through its pioneering use of exotic African materials in local manufacture. Collaborations included over 50 refurbishment, development and game lodge projects in Southern Africa including andBeyond (a conservation-led luxury travel group formerly known as CC Africa) and Wilderness Safaris (an ecotourism operator in Botswana). Originally based in Milpark, Johannesburg at 44 Stanley, Antanna relocated its product design studio to Cape Town in 2010. Antanna’s leather goods business was sold in 2012. However, the company name was retained and still exists as the owner and operator of its subsidiary brand, Fruit Pack. Fruit Pack is a 100% natural fruit purée snack for children aged 10+ months. It’s Kosher certified and contains no preservatives, no colourants, no flavourants and no added sugar. Fruit Pack’s three flavours are Awesome Apple, Apple & Pear and Strawberry & Banana. In 2009 co-owners Anthony and Anne Keyworth identified the opportunity to introduce this product into the South African market after noticing a similar trend in Europe, whereby fruit purée is packaged into a pouch. Each 90g pouch of Fruit Pack is equivalent to one fruit serving and as a result, a consumer is afforded the convenience of a healthy on-the-go snack that’s durable enough to be stored in a handbag, baby bag, schoolbag or lunchbox. Today Fruit Pack is available at a number of retailers including Baby City, Wellness Warehouse, Dis-Chem, SPAR, Yuppiechef.com as well as numerous delis and health-oriented stores across South Africa. For more info visit www.fruitpack.co.za.