We build brands that move people and markets through the radical creativity of Truth Well Told™.
We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Toldsince our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.
Truth Well Toldunites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity.
Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.
We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.
Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy.
The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.
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