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At ANNI LU we believe that jewelry should be fun, playful and not taken too seriously. Our jewelry is delicate, colorful and easy to mix and match. We hope to make you dream of the ocean waves and travels to distant beaches when wearing your favourite Anni Lu piece. ANNI LU is a Danish jewelry brand founded in Copenhagen in 2013 by creative director and designer Helle Vestergaard Poulsen. Known for colorful, playful jewelry with a free-spirited feel, ANNI LU creates delicate pieces made to mix, match and make your own. The name ANNI LU is a combination of the two persons inspiring Helle the most; Her late mother Anni and her daughter Luella. Come Play With Us.

Anni Lu Questions

The Anni Lu annual revenue was $4 million in 2026.

Morten Poulsen is the Co-owner of Anni Lu.

5 people are employed at Anni Lu.

Anni Lu is based in Odense C, Region Syddanmark.

The NAICS codes for Anni Lu are [4239, 42394, 423940, 42, 423].

The SIC codes for Anni Lu are [50, 509].

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