2011 -
now Managing Partner and Co-Founder @ Zest Research Consultancy Sdn Bhd
2009 -
2011 Head of Qualitative Research @
2001 -
2009 Qualitative Research Director @
1989 -
2000 Qualitative Research - Executive, Sr Executive and Manager @ Dynamic Search
1987 -
1988 Research Assistant (at the Institute of Advanced Studies) @ University of Malaya
Anna Khoo Education
University of Malaya
MPhil (Social Science)
1983
-
1985
University of Malaya
Bachelor of Arts (Social Science)
1980
-
1982
Sri Aman Secondary Girls School 1973
-
1977
Anna Khoo Skills
Qualitative Research
Customer Insight
Segmentation
Marketing Research
Market Research
Advertising Research
Primary Research
Focus Groups
Consumer Behaviour
FMCG
Brand Equity
Ethnography
Marketing Strategy
Questionnaire Design
Mystery Shopping
Media Research
Consumer Insight
Copy Testing
Local (Malay) Celebrities Research
Kids & Youth Research
Female Grooming & Hygiene
Baby Care
Professional Food Services
Ethnic based consumer insights
Qualitative Research Training
Psychographics
Social Research / Current Affairs
Consumer Home Visits
Current Affairs
Kids And Youth Research
Local Malay Celebrities Research
Social Research
Female Grooming And Hygiene
Consumer Behavior
Local Celebrities Research
Anna Khoo Summary
Anna Khoo, based in Kuala Lumpur, MY, is currently a Managing Partner and Co-Founder at Zest Research Consultancy Sdn Bhd. Anna Khoo brings experience from previous roles at Kadence International, The Nielsen Company, Dynamic Search and University of Malaya. Anna Khoo holds a 1983 - 1985 MPhil in Social Science @ University of Malaya. With a robust skill set that includes Qualitative Research, Customer Insight, Segmentation, Marketing Research, Market Research and more. Anna Khoo has 1 emails and 1 mobile phone numbers on RocketReach.
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