Vice President Marketing Strategy @ (November 2011 - April 2021)
Andy Lorenz Education
The Ohio State University
Bachelor of Arts (Strategic Communications)
Franklin University
Masters (Marketing Communications)
The Ohio State University
Marketing/Marketing Management (General)
Andy Lorenz Skills
New Business Opportunities
Negotiation
Management Consulting
E-Commerce
Competitive Analysis
Analytical Skills
Reporting & Analysis
Mobile Applications
Cross-functional Collaborations
Multi-touch
Marketing Attribution
Thinking Skills
Key Metrics
Data Interpretation
B2B Marketing Strategy
Customer Acquisition
Critical Thinking
Brand Management
Email Marketing
B2B Marketing
Digital Marketing
Social Media Marketing
Marketing Strategy
Database Marketing
Marketing
CRM
Market Analysis
Direct Marketing
Online Advertising
Advertising
Online Marketing
Sales
Leadership
Marketing Communications
SEO
Strategy
Marketing Management
Market Research
Public Relations
B2B
Social Media
Digital Strategy
Analytics
Integrated Marketing
Market Planning
Segmentation
Brand Development
Management
Business Development
Strategic Planning
AI-Enabled Marketing
Agentic AI Strategy
CRM Strategy
Campaign Optimization
Client Relations
Conversion Rate Optimization
Cross-Functional Leadership
Customer Acquisition Strategy
Customer Journey Mapping
Customer Marketing
Customer Segmentation Strategy
Digital Marketing Innovations
Financial Analysis
Financial Services Marketing
Integrated Marketing Strategy
Key Performance Indicators
Lifecycle Marketing
Marketing Analytics
Marketing Campaigns
Marketing Innovation
Marketing Leadership
Marketing Operations
Marketing ROI
Media Planning
Multi-Channel Marketing
Multi-channel Campaign Management
Paid Media Strategy
Performance & Analytics
Performance Marketing
Process Optimization
Team Management
Test and Learn / A/B Testing
Direct Mail
Inbound Marketing
Newsletters
Direct Mail Campaigns
Television
Mobile Marketing
Strategic Communications
New Business Development
Internal Communications
Lead Generation
Social Networking
Copywriting
Media Buying
Andy Lorenz Summary
Andy Lorenz, based in Columbus, OH, US, is currently a Performance Marketing Strategy Management at Bread Financial. Andy Lorenz brings experience from previous roles at JPMorgan Chase & Co.. Andy Lorenz holds a Bachelor of Arts in Strategic Communications @ The Ohio State University. With a robust skill set that includes New Business Opportunities, Negotiation, Management Consulting, E-Commerce, Competitive Analysis and more. Andy Lorenz has 7 emails and 1 mobile phone numbers on RocketReach.
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