Senior Vice President, Digital Strategy and Experience @ (January 2021 - March 2022)
Digital Head of Citi Loyalty Programs @ (July 2014 - December 2020)
SVP, ThankYou Rewards Digital @ (April 2012 - July 2014)
Director Online Acquisition - Membership Marketing @ (May 2010 - March 2012)
Senior Manager, Membership Rewards @ (March 2008 - May 2010)
Senior Manager, Internet Acquisition CCSG @ (August 2006 - March 2008)
Director of Marketing @ FortuneCity.com Inc (May 2005 - August 2006)
Online Marketing Manager @ AOL Time Warner (June 2003 - May 2005)
e-Commerce Marketing MBA Intern @ (May 2002 - August 2002)
Marketing Production Manager @ CMP Media LLC (June 1999 - July 2001)
Senior Projects and Events Planner @ Direct Marketing Association (September 1997 - January 1999)
Dashon Williford Education
The George Washington University
BBA (Marketing)
Georgetown University
MBA (Marketing)
Georgetown University McDonough School of Business
MBA (Marketing)
Dashon Williford Skills
Digital Marketing
Email Marketing
Digital Strategy
Segmentation
Web Analytics
Cross-functional Team...
SEO
Microsoft Excel
Cross Functional Team Leadership
Woningmakelaardij
Customer Service
Strategy
Merchandise
Cards
Consulting
Channel
Pools
Suppliers
Vendors
Sales
Cost
Beverage
Lodging
Direct Market Access
Market Research
System Upgrades
Finance
List Rental
Idea Generation
Driving
Aol
Business Administration
Ctrs
Devise
Product Management
Direct Mail
Creative Services
Travel
Data Conversion
Search
Film
Management
Design
Marketing Communications
American Express
Internet Services
Broadcast
Circulation
B2b
CMP
Networking
Retention Programs
System
Business Services
Tests
Hotels
Branding
Strategies
Loyalty Programs
Cost Saving Initiatives
Data Modeling
Acquisitions
Testing
Transportation
Channel Growth
Target Marketing
Analysis
Strategic Vision
Partnerships
Campaigns
Tourism
Direct Marketing
Product Marketing
Promotional
Venues
Retail
Direct Mail Campaigns
Data Collection
Technical Requirements
Music
P&l Analysis
Acquisition Campaigns
Marketing
Entertainment
Theaters
Business Case
Marketing Professional
Measurements
Acquisition Programs
Fax
Young Professionals
Occupation
Media
Country
Internal Audit
Council
Customer Experience
Banners
E Commerce
Banking
Business Units
Google Groups
Trade Shows
New York
Selections
Vendor Management
Purchasing Power
Creative Management
Market Sizing
Technical Capabilities
Financial Services
Interactive Marketing
Relationship Building
Profiles
America Online
Production Management
Interest Rates
Collateral
AIM
Netting
Budgets
Business Strategy
Registrations
Risk
Marketing Strategy
Mergers and Acquisitions
Impression
Consumer
Dashon Williford Summary
Dashon Williford, based in New York, NY, US, is currently a Chief Product Officer at Bread Financial. Dashon Williford brings experience from previous roles at Bread Financial, Alliance Data Card Services and Citi. Dashon Williford holds a BBA in Marketing @ The George Washington University. With a robust skill set that includes Digital Marketing, Email Marketing, Digital Strategy, Segmentation, Web Analytics and more. Dashon Williford has 2 emails and 1 mobile phone numbers on RocketReach.
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