Assistant Brand Manager, Goody (Electrics and Styling Accessories Division) @ (September 2010 - January 2013)
CNN Idea Lab Intern, Special Projects @ (June 2010 - August 2010)
Founding Creative Director and Contributing Writer @ (March 2009 - March 2010)
Art Direction Internship Program @ M.A.T. (Multicultural Advertising Training) Program (January 2009 - January 2009)
Graphic Design Intern @ (June 2007 - October 2007)
Luxury B2B Marketing and Sales @ Oscar Heyman, Stefan Hafner & Charles Krypell (January 2000 - December 2006)
Amy Daugherty Education
Georgia Tech Scheller College of Business
Master of Business Administration - MBA
2015-2016
Beijing University of Posts and Telecommunications
Certificate
2016-2016
Savannah College of Art and Design
Bachelor of Fine Arts - BFA
Amy Daugherty Skills
Adobe Creative Suite
Advertising
Art Direction
Beauty Industry
Brand Architecture
Brand Development
Brand Management
Brand Strategy & Planning
Branding & Identity
CPG Industry
Category Insights
Celebrity Seeding
Competitive Analysis
Concept Development
Consumer & Market Insights
Consumer Insight
Consumer Products
Creative Concept Development
Cross-functional Team Leadership
Customer Insight
Design Implementation
Digital Marketing
Graphic Design
IRI
Illustrator
InDesign
Integrated Marketing
Integrated Marketing Planning
International Project Management
Leadership
Line Extensions
Luxury Brand Marketing
Luxury Goods
Market Landscape Analysis
Market Planning
Market Share Analysis
Marketing
Marketing Communications
Marketing Research
Marketing Strategy
Microsoft Office
Multi-Channel Analytics
Multi-channel Marketing
New Customer Development & Entry Strategy
New Item Launches
P&L Management
POS Data Analysis
Planogram Development
Product Development
Product Innovation
Project Portfolio Management
Shopper Marketing
Social Media
Strategic Partnerships
Strategy
New Customer Development and Entry Strategy
Cross Functional Team Leadership
Multi Channel Analytics
Multi Channel Marketing
Consumer and Market Insights
Brand Strategy and Planning
Branding and Identity
Amy Daugherty Summary
Amy Daugherty, based in Atlanta, GA, US, is currently a US Head of Marketing, Costa Coffee @The Coca-Cola Company at The Coca-Cola Company. Amy Daugherty brings experience from previous roles at TruRating, Amala Beauty and Koch Industries. Amy Daugherty holds a 2015 - 2016 Master of Business Administration - MBA @ Georgia Tech Scheller College of Business. With a robust skill set that includes Adobe Creative Suite, Advertising, Art Direction, Beauty Industry, Brand Architecture and more. Amy Daugherty has 2 emails and 3 mobile phone numbers on RocketReach.
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