2010 -2010 CNN Idea Lab Intern, Special Projects @
2009 -2010 Founding Creative Director and Contributing Writer @
now Art Direction Internship Program @ M.A.T. (Multicultural Advertising Training) Program
2007 -2007 Graphic Design Intern @
2000 -2006 Luxury B2B Sales and Marketing @ Oscar Heyman, Stefan Hafner & Charles Krypell
Amy Daugherty Education
Georgia Institute of Technology Scheller College of Business 2015-2016
北京邮电大学 2016-2016
Savannah College of Art and Design
Amy Daugherty Skills
Advertising
Brand Management
Consumer Products
Competitive Analysis
Product Development
Adobe Creative Suite
Cross-functional Team Leadership
Illustrator
Art Direction
Concept Development
Brand Development
Market Planning
Social Media
Marketing Communications
Graphic Design
Integrated Marketing
Branding & Identity
InDesign
Leadership
Customer Insight
Consumer Insight
Digital Marketing
Marketing Research
CPG Industry
Microsoft Office
Brand Strategy & Planning
Multi-Channel Analytics
New Customer Development & Entry Strategy
P&L Management
POS Data Analysis
Creative Concept Development
Project Portfolio Management
Design Implementation
Consumer & Market Insights
Integrated Marketing Planning
International Project Management
IRI
Category Insights
Planogram Development
New Item Launches
Line Extensions
Multi-channel Marketing
Market Landscape Analysis
Market Share Analysis
Beauty Industry
Strategy
Marketing
Brand Architecture
Product Innovation
Shopper Marketing
New Customer Development and Entry Strategy
Cross Functional Team Leadership
Multi Channel Analytics
Multi Channel Marketing
Consumer and Market Insights
Brand Strategy and Planning
Branding and Identity
Amy Daugherty Summary
Amy Daugherty, based in Atlanta, GA, US, is currently a US Head of Marketing, Costa Coffee @The Coca-Cola Company at The Coca-Cola Company. Amy Daugherty brings experience from previous roles at TruRating, Amala Beauty and Koch Industries. Amy Daugherty holds a 2015 - 2016 Georgia Institute of Technology Scheller College of Business. With a robust skill set that includes Advertising, Brand Management, Consumer Products, Competitive Analysis, Product Development and more. Amy Daugherty has 3 emails and 2 mobile phone numbers on RocketReach.
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