AMAIÒ Information

AMAIÒ is a women’s destination-wear brand that reimagines the golden era of French couture for the twenty-first century. With its recognizable aesthetic and unique market perspective, each ethically-made piece brings an unprecedented standard of craftsmanship and attention to detail that transcends season, occasion, and trend. Founded in 2017 by American/Swedish designer, Samantha Khoury, AMAIÒ was the first and only brand to define and explicitly promote the concept of "après-swim.” The collection filled a significant gap in the marketplace for high quality, multi-functioning swimwear with an ability to cross over into ready-to-wear. Having achieved early recognition and success, the brand has since expanded to meet the increasing demands of its loyal consumer base, who longed for a broader assortment of complementary ready-to-wear pieces within the same market-proven aesthetic and unique brand of femininity. As such, AMAIÒ organically developed into the wider category of luxury leisurewear and destination-wear. Today, the collection continues to evolve with every season, all the while expanding internationally by delivering its highly coveted, timeless designs across a variety of new and far-reaching platforms.