Alyson Shields Email & Phone Number
VP Measurement Science @ Samba TV
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Alyson Shields Location
- Santa Clara, CA, US
Alyson Shields Work
- VP Measurement Science @ (March 2025 - Present)
- Advisory Council Member @ (January 2025 - Present)
- Co-Chair Cross Channel Measurement Council @ (January 2024 - Present)
- Head of Ad Measurement @ (June 2023 - March 2025)
- Senior Program Manager, Measurement Products @ (June 2021 - July 2023)
- Senior Director, Ad Measurement @ (September 2017 - June 2021)
- Director, Ad Measurement @ (July 2016 - September 2017)
- Senior Manager, Ad Measurement @ (June 2015 - July 2016)
- Manager, Ad Measurement @ (July 2014 - June 2015)
- Sales Operations Manager and EA to SVP Sales @ (August 2013 - June 2014)
- Digital Analytics Manager @ (January 2013 - July 2013)
- Operations Manager @ Starwood Hotels & Resorts Worldwide, Inc. (August 2012 - June 2013)
Alyson Shields Education
- Stanford University
Master of Arts (M.A.) (Global Studies)
- San Francisco State University
B.A. in Research Psychology & B.A. in Philosophy & Religion
- California State University, Northridge
Activities and societies: NCAA Division I Women's Soccer
Alyson Shields Skills
- Ad measurement
- Analytics
- Attribution
- Audio Marketing
- Audio Measurement
- Audio Measurement and Research
- Audio Research
- Business Strategy
- Customer Insight
- Data Science
- Experimentation
- Integrated Marketing
- Management
- Market Research
- Marketing Analytics
- Marketing Attribution
- Marketing Effectiveness
- Marketing Strategy
- Media insights
- Product Management
- Python (Programming Language)
- Qualitative Research
- Quantitative Research
- R (Programming Language)
- Research Design
- Strategy
- Thought Leadership
Alyson Shields Summary
- Alyson Shields, based in Santa Clara, CA, US, is currently a VP Measurement Science at Samba TV. Alyson Shields brings experience from previous roles at Upwave, Advertising Research Foundation (ARF), Wondery and Amazon. Alyson Shields holds a Master of Arts (M.A.) in Global Studies @ Stanford University. With a robust skill set that includes Ad measurement, Analytics, Attribution, Audio Marketing, Audio Measurement and more. Alyson Shields has 5 emails and 3 mobile phone numbers on RocketReach.
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Alyson Shields
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