Internationally recognized business thought leaders Joe Pine and Jim Gilmore originally pioneered the idea of the Experience Economy in the late 1990s. Decades of research, writing, and collaboration with clients around the world have given them unparalleled insight into the art of staging experiences and the evolution of how companies provide value.
Now, The Transformation Economy charts the next shift — showing how businesses can go beyond experiences to create offerings that genuinely transform customers’ lives. Strategic Horizons provides the tools, guidance, and educational experiences to explore and master today’s evolving marketplace.
Through speaking engagements, workshops, one-on-one advisory sessions, and public events, you’ll gain new ways to bring your business to the forefront of both the Experience and Transformation Economies.
ClarityCo is a market research and strategy accelerator redefining market insight for pharma, biotech, medical device and healthcare companies.
Our clients appreciate that “we get it.” We understand their needs, build customized solutions, make communication easy and working together rewarding. This stems from our direct expertise as former brand marketing and insight team members. Our team knows firsthand what it takes for a successful launch, brand acceleration and profitability throughout the brand life cycle.
Our industry experience spans across research, statistics, brand marketing, sales leadership, managed markets and psychology. Our broad therapeutic category experience ranges from metabolic disorders, endocrinology, cardiology, neurology, respiratory, oncology, dermatology, women’s health and rare diseases.
ClarityCo Strategic Group was established in 2017 and has conducted thousands of qualitative and quantitative engagements with HCPs, Patients, Caregivers, Payers and KOLs. We proudly maintain strong partnerships across the pharmaceutical, biotech, and healthcare sectors, welcoming the opportunity to lead domestic and global projects for commercial, clinical and business development teams. We are flexible, creative and determined in the pursuit of clarity for our clients.
Innovative Insights is a full-service consulting firm that brings proven principles and industry experience to small and midsize companies aspiring to take their business to the next level. Our primary industry focus is financial and payments technology services, retail, travel and entertainment.