All Terrain Information

AAll Terrain is a Chicago-based experiential marketing agency creating brand activations, live experiences, content, and cultural moments for brands around the world. Brook Jay founded it in 1998, making it one of the first woman-owned experiential agencies in the United States. Event Marketer has named All Terrain to its IT List of the top 100 agencies in the field. We work with Ferrari, Nike, Heineken, PepsiCo, Whirlpool, TurboTax, James Hardie, and Cheez-It, helping them turn business objectives into experiences people actually want to be part of. For us, the work starts long before an event. We help brands figure out what role experience should play in the larger marketing plan, then build the strategy, creative, campaign platform, content, and partnerships that bring it to life. That can look like experiential retail, a pop-up, an immersive environment, a PR stunt or a product launch. It can also mean a mobile tour, content creation, a festival sponsorship, a sports and sponsorship activation, or an executive experience. Whatever the format, it's built to work beyond the physical event, so it reaches far more people than the ones who show up in person. We measure that through Return on Experience (ROE), All Terrain's proprietary framework for connecting live experiences to business outcomes. ROE tracks brand awareness, earned media, first-party data, consumer engagement, retail traffic, qualified leads, and sales. We're a curated collective. A full-time team plus a network of senior specialists we assemble around each client's specific problem, so brands get the person they actually need instead of whoever's available. Nearly three decades in, we still measure the same way. Did people remember it, and did they buy something because of it?