At Target, we’ve always been here to help families live better. But right now, we can see that what ‘better’ means is changing. Better means making choices that can change the world. Better is about a life that’s lived, not with more things, but with things that mean more. A life where quality is always valued over quantity. Where beauty is born from style and substance in equal measure. A better way of life, that’s within easy reach of all. That’s why everything from the products we make to the experience we create, is crafted with intention and a single purpose…To inspire families to live better.
About BIG W
For over 50 years BIG W has been the trusted backstop of Australian households. We have clothed Australian families, furnished Australian homes and filled Australian toy boxes. We opened our first store on the outskirts of Newcastle in New South Wales in 1964 and have more than 177 stores operating across Australia today.
BIG W is proud to provide Australian shoppers with a broad range of quality general merchandise products at low prices. From women's, men's and children's clothing and shoes to homewares, electronics, pet food, cleaning items, party goods, toys and books, BIG W is a popular one-stop-shop for customers seeking great design, brands and value across the country.
What we're like
BIG W's best and most valued asset is its team of 22,000 passionate people in Australia and Asia. We believe the most vital ingredient to driving our business success is our people and we aim to empower every individual to make a positive contribution, extend career skills and ultimately maximise their potential.
The Good Guys is a retail icon in Australia.
Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers.
The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.
In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.
The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.