2006 -2010 Director of Customer Relationship Marketing and Corporate Partnerships @
2004 -2005 Team Head - Senior Manager, Marketing, Credit Cards Utilization @
2000 -2004 Manager, Marketing (Head of No.1 Club and Card Services, Loyalty Marketing) @
Alice Au Education
Saïd Business School, University of Oxford 2024-2024
HKUST MBA
Master of Business Administration (MBA)
City University of Hong Kong
Bachelor’s Degree (BA (Hons) in Business Studies)
Alice Au Skills
Marketing
Digital Marketing
Brand Management
Business Strategy
Marketing Strategy
Customer Relationship Management (CRM)
Brand Development
Market Research
Relationship Marketing
Corporate Communications
Event Management
Social Media Marketing
Advertising
Public Relations
Food & Beverage
Art Direction
Project Management
Business Planning
Inventory Management
Business Development
Sales Management
Campaign Management
Management
Leadership
Strategic Partnerships
Strategic Thinking
Brand Portfolio Management
Retail management
Transformative Marketing Management
Luxury Brand Marketing
Global and Regional Marketing Leadership
Consumer Insights & Analytics
Omni Channel Management
Retail channel management
Cross-cultural Team Management
CRM Analytics and Data Mining
Loyalty Programmes Development
FFP Partnership Development
Exhibition and Conference Management
Consumer reserach
Data Analytics
Brand & Consumer Engagement
Brand Activation
Hospitality Management
Customer Value Proposition
Virtual Team Management
Customer Relationship Management Crm
Online Marketing
Sales
Business Analysis
Customer Relationship Management
Consumer Insights And Analytics
Microsoft Office
Microsoft Excel
Credit
Financial Analysis
Research
Social Media
Strategic Planning
Alice Au Summary
Alice Au, based in Hong Kong, is currently a Vice President, Loyalty (Brilliant by Langham) at Langham Hospitality Group. Alice Au brings experience from previous roles at Wharf Hotels, DFS Group Limited, Sino Hotels and The Estée Lauder Companies Inc.. Alice Au holds a 2024 - 2024 Saïd Business School, University of Oxford. With a robust skill set that includes Marketing, Digital Marketing, Brand Management, Business Strategy, Marketing Strategy and more. Alice Au has 2 emails and 2 mobile phone numbers on RocketReach.
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